How to create a social media marketing plan from scratch
This post originally appeared on the Buffer blog. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way. If you’re starting from square one, it might feel equal parts thrilling and overwhelming….
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7 Pieces of Connected Sports Gear to Give Your Game a Virtual Edge
Before technology, only hard work and harder coaching could help you tighten up your baseball swing or quicken your crossover. But now, sports equipment companies are giving athletes of all ages the tools to track and improve their performance in unprecedented ways
There are a slew of sensors and connected equipment that will let you match your experience on the field with the metric and measurements you need to figure out what went right or wrong. When you can figure out why your free kicks are failing, or why your right hook isn’t hitting hard enough, these tools will come in clutch.Apps, Gadgets, Features, Tech, and Dev Design
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How I Crowdsource My Grocery Shopping With Instacart
Grocery shopping in a city is hard. Lugging your goods in bags (which often break and insinuate a clumsy, mid-street re-stuffing of items) and enduring the incredibly long lines at popular stores will make you consider the unthinkable: buying a car.
To avoid that Doomsday scenario (and the New York City parking tickets that inevitably follow), I’ve tried everything — from FreshDirect to HelloFresh, a startup which sends you ingredients for easy-to-assemble meals — to make shopping for groceries more tolerable. The only time I enjoy in-store shopping is late at night to avoid the crowds, and between after-work events and coming home starving, who has time for that? Read more…More about Startups, Tech, Apps Software, Mobile, and Instacart
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What type of sharer are you? Understanding your social media personality
This post originally appeared on the Buffer blog. Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing. I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated. Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all…
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Vision-Correcting Display Could Free Users From Their Glasses
Those of us who need glasses to see a TV or laptop screen clearly could ditch the eyewear thanks to a display technology that corrects vision problems.
The technology uses algorithms to alter an image based on a person’s glasses prescription together with a light filter set in front of the display. The algorithm alters the light from each individual pixel so that, when fed through a tiny hole in the plastic filter, rays of light reach the retina in a way that re-creates a sharp image. Researchers say the idea is to anticipate how your eyes will naturally distort whatever’s onscreen — something glasses or contacts typically correct — and adjust it beforehand so that what you see appears clear. Read more…More about Ipad, Display Screens, Glasses, Tech, and Dev Design
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What’s the Best Way to Use Apache Cordova?
See also: 5 Phone Charging Myths, Debunked
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Reports of the iPad’s Demise Are Greatly Exaggerated
The tablet is dead. At least, that’s what an array of breathless news reports would have you believe. Yes, it’s true that tablet sales are on the decline in many markets and growing slower than others. But don’t believe the unhype; the tablet isn’t going to suffer the same fate as the netbook.
See also: The 25 Best Free iPad Apps
Apple on Tuesday announced its third quarter 2014 earnings. And in what has become a trend, iPad sales failed to meet analyst expectations. Perhaps even more troubling, sales of the iPad were actually down year-over-year, a rarity in a growing market.
Looking at these figures, you can see that although the iPad is still boasting big sales — especially during the holiday quarter — it isn’t continuing to sell in the numbers many analysts predicted it would. Read more…More about Apple, Ipad, Tablets, Tablet Sales, and Tech
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Amazon Fire Phone: Your Questions, Answered
The Fire phone is a truly consumer-first product and comes equipped with Fire OS, as well as Amazon-unique features such as Dynamic Perspective, Firefly and Mayday.
But Amazon’s new flagship phone may take new users some time to work through the functionalities and quirks. To help ease the transition and answer all your Fire phone questions, Mashable is hosting a MashTalk Hangout on Air on Friday at 2:30 p.m. ET.Amazon, Gadgets, Tech, Smartphones, and Apps Software
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Ranking Hotels by Whether the Wi-Fi Actually Works
Some business travelers may choose their hotels based on promises of free Internet connections, but that’s practically useless when the service is spotty and the bandwidth is limited. There’s nothing quite like the frustration of faulty Wi-Fi when you just need to get online quickly to upload files or Skype into a meeting (or even just stream a TV show).
A new website called Hotel Wi-Fi Test does exactly what its name promises — it tests the speeds of hotels in key markets (New York, San Francisco, Las Vegas, London, Singapore, Bangkok, Amsterdam and Hong Kong), so you can decide whether or not to stay there. There’s also a real-time feature that lets you determine how well the Internet is working at the hotel you’re currently in Read more…More about Travel, Wi Fi, Hotels, Tech, and Mobile
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